9A- Testing the Hypothesis, Part 2
For my interviews this time, I interview three French Soldiers, whom were on base with us. I also interviewed two civilian workers, whom work on the base.
When interviewing the three French Soldiers, there was a major language barrier. I know no French, and they know very little English. Through both verbal communication and hand signaling, I concluded that they are not interested in my services. They are located on base with us only temporarily and will be leaving sometime in the next week. Even if they were interested, I would’ve only had them as one-time customers.
I also interviewed two on base one workers. The first worker is a guy, who works at the pool. He has long hair, and after explaining to him that the only haircuts I can give are fades, he was not at all interested in my services. The second worker is a guy, who works in the gym. He told me that he already has a barber that he goes to on a regular basis. When I inquired about what he looks so much about the barber that he goes to, he said that he likes the environment of his barbershop and that he is good friends with his barber. The gym worker was also uninterested in my services.
Although I could perhaps find other people, whom want my services, I determined that I will have enough demand for my services in between my fellow Marines and the Australian Soldiers. I found that civilians tend not to get haircuts as often and often want haircuts other than fades. The French Soldiers may be in the same category as Marines and Australian Soldiers with regard to their profession; nevertheless, they fall outside of my consumer boundaries.
Inside the Boundary:
Who: Australian Soldiers and U.S. Marines on base with me
What: The need is getting haircuts in order to keep hair within regulations.
Why: The need exists because without my services, getting haircuts is a very time-consuming, expensive venture.
Outside the Boundary:
Who: All other people, unless they come to me specifically requesting my services and are willing to pay $20 per haircut. I will have enough customers between the Australian Soldiers and U.S. Marines.
What: The need is not to get haircuts any more often than once a week at most. The need is not to be inconvenienced by getting a haircut. Convenience is a key factor that my services provide.
Alternative explanations: I am unable to give any haircuts other than fades or shaving heads.
Reece,
ReplyDeleteI found the second worker you interviewed interesting because he talked about how he is happy with his current barber. It reveals that you might have an opportunity available with people that aren't loyal to his barber and are actively looking for the best deal.
With a clearly identified consumer audience, I think you'll have a great opportunity to exploit in the future with this. Especially since you'll have a consistent demand for your services.